Hey Rob - do I understand correctly that in your thinking Pull is offering a superior choice to satisfy demand. (Vanta has pull because its the best choice to get SOC2)
Whereas Push would be classic outbound activities?
no, maybe I need to write about this more clearly - pull vs. push is about who puts in the effort to get a deal done. It's not inbound vs outbound - it's about whether, however you get in front of customers, you have to twist their arm to buy (push) vs. they actually put in the effort to buy (pull)
"Mr. Y. Compinater" :) Nice jab!
Hey Rob - do I understand correctly that in your thinking Pull is offering a superior choice to satisfy demand. (Vanta has pull because its the best choice to get SOC2)
Whereas Push would be classic outbound activities?
Thanks!
no, maybe I need to write about this more clearly - pull vs. push is about who puts in the effort to get a deal done. It's not inbound vs outbound - it's about whether, however you get in front of customers, you have to twist their arm to buy (push) vs. they actually put in the effort to buy (pull)
got it - in b2b / non PLG environment - how do customers with strong pull behave? what can i realistically expect?
Strong inbound, them pushing to get the demo done fast, not negotiating long on contracts?
Great summary, couldn't agree more!
Great read, appreciate your work and insights
Love that summary Rob: "the physics of startups, in a world of fairy tales".
Looking forward to seeing you figure out and share those physical laws for startups.