I would love more examples of weird messaging that's working for you (especially for booking sales demos and customer discovery calls) as opposed to advisors and investors in the examples above.
How did you figure out customers were using your product for something different than intended? Any tips on how you discovered that?
Getting people to talk during discovery feels easy - it got us from 0 to 1. But going from 1 to 10 is a whole different challenge.
If you already have a product and are solving a clear pain, how do you keep being “weird” and stand out? At the same time, isn’t part of the job qualifying prospects - since not everyone in your ICP feels that pain today (or ever)? Just stacking calls with people who’ll never buy seems weird too, and not a great use of a founder’s time. Curious how you think about that balance.
This is super advice
Small example from me: I got way more feedback when I asked “am I tilting at windmills” than when I asked for feedback
I would love more examples of weird messaging that's working for you (especially for booking sales demos and customer discovery calls) as opposed to advisors and investors in the examples above.
How did you figure out customers were using your product for something different than intended? Any tips on how you discovered that?
Getting people to talk during discovery feels easy - it got us from 0 to 1. But going from 1 to 10 is a whole different challenge.
If you already have a product and are solving a clear pain, how do you keep being “weird” and stand out? At the same time, isn’t part of the job qualifying prospects - since not everyone in your ICP feels that pain today (or ever)? Just stacking calls with people who’ll never buy seems weird too, and not a great use of a founder’s time. Curious how you think about that balance.
Love this; finally a reference I can cite when people tell me my messaging is …