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"Since The Lean Startup came out, founders have LARPed as scientists."

Epic first line... and great post!!

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Some very salient leadership research:

https://linkinghub.elsevier.com/retrieve/pii/S0024630119301505

"Lean startup and the business model: Experimentation revisited"

Long Range Planning 53 (2020) 101889

The take-away is lean startup leads to incremental innovation not disruption or demand.

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