Writing a brief when encountering a really hard business problem is a fantastic idea. I do a weekly scorecard of our performance across platforms for our products. It's the kind of thing I used to try to automate when I was a consultant, or tell our clients to automate. Now, the 30 minutes in which I'm digging into the different platforms and pulling the data is among my most valuable time of the week. Because as I'm pulling, I'm thinking. And I can notice things, and look into them, and think about the implications for my team. I suspect writing a brief has the same consequence. The time thinking purposefully and organizing thoughts is the critical step, and a brief is the reason to do that.
Writing a brief when encountering a really hard business problem is a fantastic idea. I do a weekly scorecard of our performance across platforms for our products. It's the kind of thing I used to try to automate when I was a consultant, or tell our clients to automate. Now, the 30 minutes in which I'm digging into the different platforms and pulling the data is among my most valuable time of the week. Because as I'm pulling, I'm thinking. And I can notice things, and look into them, and think about the implications for my team. I suspect writing a brief has the same consequence. The time thinking purposefully and organizing thoughts is the critical step, and a brief is the reason to do that.