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I’m a 21 year old entrepreneur building in fintech/SaaS space and truly believe and understand that talking to a ton of potential customer is vvv important - but It’s so dam hard to get them to reply to a cold email. Especially when doing it at an idea stage and you have nothing to show for, no incentives to provide or any completely formed idea (would really appreciate some advice on how to approach doing this.)

- also when going to talk to customers in the idea stage, how should one prepare and be ready for?

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Build v1 mvp (even if it’s a slide show is what I guess rob would say) then use that as your proposition to initiate the cold outbound. Then develop your proposition from the conversations you have.

As far as prospect is concerned you are never at “just an idea” stage because you are from the start offering something and then changing it over time.

No one is going to give you time to flesh out your theory of a good product.

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