Ludwig von Mises, but for entrepreneurs
Ironically, economists almost never actually studied real human behavior, including von Mises.
If you want to see that, the work of psychologists, and behavioral economists like Kahnemann and Tversky are better starting points.
A very smart CMO once told me that to be a good marketer, you need to be "a student of human response." This is great way to think about the kind of work you have to do to become that kind of student.
Good stuff as always sir.
Ironically, economists almost never actually studied real human behavior, including von Mises.
If you want to see that, the work of psychologists, and behavioral economists like Kahnemann and Tversky are better starting points.
A very smart CMO once told me that to be a good marketer, you need to be "a student of human response." This is great way to think about the kind of work you have to do to become that kind of student.
Good stuff as always sir.