The idea of a person/role in a specific context is in line with what I know of JTBD, Running Lean etc. But the reframing "would be weird not to buy when they hear about us" really brings it to life. We move from "why would they switch to our new way?" to "what would stop them when it makes so much sense?" I actually put your prompt into my custom GPT and it brought out the elements that would have to be true for someone to fit the "weird not to" ICP. Great stuff.
Love this. Makes totally sense. BUT: in practice, how do you gain control of this process? In your other post about Plaid you describe how they found their real ICP by accident. So for any other startup out there that has not reached pmf yet and is looking for their real ICP who would be weird not to buy the product, how to get there as fast as possible?
The idea of a person/role in a specific context is in line with what I know of JTBD, Running Lean etc. But the reframing "would be weird not to buy when they hear about us" really brings it to life. We move from "why would they switch to our new way?" to "what would stop them when it makes so much sense?" I actually put your prompt into my custom GPT and it brought out the elements that would have to be true for someone to fit the "weird not to" ICP. Great stuff.
Great post. You don't get to decide who your customer is.
Love this. Makes totally sense. BUT: in practice, how do you gain control of this process? In your other post about Plaid you describe how they found their real ICP by accident. So for any other startup out there that has not reached pmf yet and is looking for their real ICP who would be weird not to buy the product, how to get there as fast as possible?