Rob, I like where you're going with this. What's missing for me is the benefit (or value proposition or differentiation) of what you're offering as an alternative. An approach that might work: move "Lacking" (or something like it) to the first L and use the second L to convey your advantage. Something like -->
P = "Project" that's a top current "Priority"
U = Unavoidable, in that they need to act now
L = Lame or Limited or Lacking or Lamentable alternatives
L = Lovable, Likable, Luminous, Laudable features or capabilities that make your offering delightful or Liberating from those alternatives.
I'm a big fan of your ideas and your don't-overcomplicate-it, no-bs-approach to early startup sales. Therefore, what I wouldn't do is trying to fit your thoughts into a pretty acronym. It is mostly always the case that one has to adapt the original idea to make it fit to the acronym, which weakens the whole thing. Jason Cohen once had a good article about how he doesn't trust most acronyms or top 10 lists, because in real life, things typically don't add up to pretty numbers.
I get the idea that PULL is a great term to claim as brand, but you could keep PULL as the main term, but simply build your picture around it, without the acronym. It is strong enough already. Instead you could make one central, strong PULL visualization that combines your concepts (check the google image search for 'book summary visual').
Nice framework that rhymes with JTBD, Running Lean, etc. What about...
- LIMITED options (if your prospects can get the project done with many other options, you're not focused enough)
- LIMITATIONS of the options (where the alternatives break down and your option shines)
This fits the PULL acronym and has the benefit of making the "L"s feel similar and coherent.
… and has a LIABILITY that is clear to them … they are actively LOOKING to solve.
Wdyt?
Lesser options
Leave them wanting
Rob, I like where you're going with this. What's missing for me is the benefit (or value proposition or differentiation) of what you're offering as an alternative. An approach that might work: move "Lacking" (or something like it) to the first L and use the second L to convey your advantage. Something like -->
P = "Project" that's a top current "Priority"
U = Unavoidable, in that they need to act now
L = Lame or Limited or Lacking or Lamentable alternatives
L = Lovable, Likable, Luminous, Laudable features or capabilities that make your offering delightful or Liberating from those alternatives.
“Left to their own devices, they would probably…” for alternatives?
I agree with David about not forcing it into a ‘pretty’ acronym… but!
What if it’s contained within a sort of mission statement?
“To find PULL we need to find:
1) a Project which someone has that is Unavoidable for them
2) a List of alternatives which are Lacking in some important way”
A bit messy like that perhaps, but now it’s how I remember the process of it all
I'm a big fan of your ideas and your don't-overcomplicate-it, no-bs-approach to early startup sales. Therefore, what I wouldn't do is trying to fit your thoughts into a pretty acronym. It is mostly always the case that one has to adapt the original idea to make it fit to the acronym, which weakens the whole thing. Jason Cohen once had a good article about how he doesn't trust most acronyms or top 10 lists, because in real life, things typically don't add up to pretty numbers.
I get the idea that PULL is a great term to claim as brand, but you could keep PULL as the main term, but simply build your picture around it, without the acronym. It is strong enough already. Instead you could make one central, strong PULL visualization that combines your concepts (check the google image search for 'book summary visual').