Archive - The Path to Product-Market Fit

May 2025

The Ideal Client Profile: A Reframe

"The ICP chooses the startup, Mr. Potter..."

May 30

Find your prompt

A guide to writing online for smart founders

May 23

Seeing the substrate

A story about pull

May 16

The process doesn't matter

Avoiding "effort" and "style" points

May 9

The PULL framework

book spoiler, and your chance to get a book shoutout

May 2

April 2025

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