Archive - The Path to Product-Market Fit

Deep Dive: The Path to PMF

What it looks like in practice

Jul 11

Waves, dams, and rivers

How demand works at scale

Jul 4

June 2025

May 2025

The Ideal Client Profile: A Reframe

"The ICP chooses the startup, Mr. Potter..."

May 30

Find your prompt

A guide to writing online for smart founders

May 23

Seeing the substrate

A story about pull

May 16

The process doesn't matter

Avoiding "effort" and "style" points

May 9

The PULL framework

book spoiler, and your chance to get a book shoutout

May 2

April 2025

How Harvard's I-Lab Teaches 0-1 Sales

Guest Post: Phil Green, Senior Advisor B2B & Tech, Harvard Innovation Labs

Apr 25

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