The Path to Product-Market Fit

The Path to Product-Market Fit

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It's time to evolve

Start with why

An under-appreciated founder superpower

Differentiation and excellence

Hacking distribution

This ain’t a company yet

Rethinking "minimum viable"

10x

Ship, learn, adjust

Where to attack the market

Good inertia

Insight-first

Symptoms vs. problems

What’s most important?

Final boss vs. level 1

The garbage chute

Retention and behavior change

Core business logic, part 2

The core business logic

The awareness system

The visionary problem

Whoa: The "marketing funnel" is supply-side

Demand-side cold outreach

What demand feels like

The "demand-driven startup"

Demand products: Cashflow-focused acquisition

Demand products & CAC cashflow

Abstraction loses

Demand engineering

Gall's Law and the Holy Trinity of business systems

Mechanical factories vs. complex systems

CSI: Customer Triggers

A different, less cringe-worthy, way to go to market

Your Strategy Blueprint

Real strategy hurts

Everybody hates your marketing

3 lessons from zero to product-market-fit in 9 months

Designing products that people buy

A better way to figure out what to build

When referrals don't work out

'Marie Kondo' your go-to-market

Designing for conversion

Hubspot acquires the Hustle: Do all software startups need to be media companies now?

Why your goals fail

The path of least assumptions

Forcing Focus / Focusing at the Right Level

The information supermarket

☝️ Ivan Barajas Vargas' 1 Thing

© 2025 Rob Snyder
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