The Path to Product-Market Fit

The Path to Product-Market Fit

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Waves, dams, and rivers

Why it's so hard to "see" demand

How Loom Found PULL

The Physics of Startups

How Plaid Found Pull

The Ideal Client Profile: A Reframe

Find your prompt

Seeing the substrate

The process doesn't matter

The PULL framework

How Harvard's I-Lab Teaches 0-1 Sales

Finding "good" demand

Be weird

Finding your attack vector

Four ingredients of hypergrowth

What demand *looks* like

Becoming superhuman

Sales isn't hunting

The demand hairball

How to run a pre-PMF sales call

Demand is *invisible*

Become the "Sales Founder"

The customer's path

The Bottoms-Up Method

Winning the mental game

"Contrast creates meaning"

Snyder's Law

© 2025 Rob Snyder
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